Flume's expertise covers the full cycle from data ingestion, which makes sense of the data, to data visualisation. The cycles include the strategic functions of attracting, acquiring, fulfilling and growing customers
CRM, or Customer Relationship Management, refers to strategies, technologies, tools, and practices used by organisations to manage interactions with current and potential customers. A CRM system aims to improve customer relationships by focusing on customer retention and driving sales growth.
CRM is important because it gives an organisation the opportunity to see a single view of the customer across the whole spectrum. This empowers marketers to create more targeted and personalised marketing campaigns at scale more often,and enables organisations to make better decisions and much faster.
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