Paid Media

What is paid media?

Paid media is one method by which organisations can promote their content through sponsored content be it social media posts, display and video ads, paid search, and other promoted digital content. Paid media can be an effective opportunity to expand your brand reach, boost website traffic, and generate user engagement.

Why is paid media Important?

Paid media provides businesses the opportunities to reach specific demographics and geographic locations, consistently deliver their message to a targeted audience, drive higher content engagement, boost website traffic, and track their return on investment (ROI) while having full control of marketing budgets. Revenue and return on ad spend are key. A healthy paid media budget will allow your brand to constantly compete against your industry rivals and make sure you stay number 1#. Brand exposure and growth are the byproducts of paid media. Working towards a P-factor (profitability) is the core of Flume's paid media strategy that focuses on the company's goals and profitability growth.

Our Process


Our media approach is fluid, tactical, and based on data in order to achieve the best possible campaign results with constant optimisations to help improve results. We strive to answer the ‘who’, ‘why’, and ‘how’ of the product offering to meet your client's needs at the right time with the right solution.


Flume's paid media process is based on four main pillars:

  • Planning
  • Implementation
  • Optimisation
  • Reporting

This is an ongoing process on a loop function to keep campaigns at their peak from the campaign learnings and successes. Our media specialists will plan, implement, optimise, and report on clients' campaigns, allowing a unified approach, deep understanding of client requirements, and overarching view of paid media strategy, and will be able to optimise towards campaign objectives.

paid media faqs

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