Our Expertise

Flume SEO offers in-bound, multi-platform content generation, focusing on three key areas of expertise.

  • Technical SEO
  • On-Page SEO
  • Off-age SEO

What is SEO?

Search Engine Optimisation (SEO) is a process that has a set of rules which can be applied to a website allowing search engines to access, crawl, and index the content. Search Engine Optimisation is a long-term solution which aims to grow the quality and quantity of website traffic by increasing Search Engine Results Page (SERP) visibility.

Why is SEO Important?

It is a pivotal way of generating “free” sustainable quality traffic to your website that is in the market to convert. Organic “Page 1” rankings translate into:

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Google makes roughly 500 to 600 changes to its search algorithms each year. These are mostly minor changes, but it is the driving factor for continuous monitoring and tracking of specific keywords. Out tracking methodology is an always-on approach which allows us to react to ranking factors and optimise for best results, to effectively outrank competitors.

Our Process


  • Create a data foundation
  • First-party and tools-assisted capture


  • Data normalisation
  • Identity management
  • External data


  • Predictive analytics
  • Event management
  • Optimisation


  • Decision management
  • Recommendations


  • Multichannel
  • Offers/content
  • Journey analytics
  • Reporting
  • Attribution

Where the reviews speak
for themselves

With so much uncertainty in South Africa regarding the pandemic and the damage it was sure to do, we sensed the need for a trusted voice amid the chaos that would bring timely, accurate, and helpful information to our clients. The “Together Nedbank” website has proven itself to be an empowering resource for not only health and financial advice related to the pandemic but also content related to lifestyle and work, helping readers to navigate these difficult times holistically.

Anton De Wet

Nedbank chief client officer

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