Our Expertise

  • User Research
  • Info Architecture & Content Strategy
  • Wireframing and prototyping
  • Usability Testing
  • High-fidelity ui designs
  • Style guides and pattern library

What is UI and UX?

UX is fundamentally about understanding your customers at a deeper level. This way, we can make more informed design and business decisions that can lead to innovation.

Why is ux and ui Important?

Without UX, you can miss the opportunity to design meaningful and innovative systems or products that would otherwise be widely adopted by your target market.

Our Process

User Research

A true understanding of your users’ pain areas and needs which provide a foundational roadmap that will lead to innovation.

  • Data analysis
  • Surveys
  • User interviews
  • User observation and testing
  • User journeys and flows
  • Empathy maps
  • Card sorting
  • Tree testing


System(s) or processes that are easy to learn, efficient, memorable, error tolerant, and ultimately easy to use. This is achieved by applying our expertise in Human visual Perception, memory, and behaviour

  • information architecture
  • Page flows
  • Wire-framing
  • Prototyping
  • Usability testing

Visual Design

A visually pleasing and modern user interface(s) that is built on the UX strategy and that is on brand and ready for development

  • High-fidelity UI designs
  • Prototyping
  • UI kit handover and documentation

Where the reviews speak
for themselves

Lionel was an absolute pleasure to work with. He helped my team build a website that is easy to navigate, fast and minimalist. Our pain point had been having a website that was cluttered, did not have a strong enough call to action and repetitive information. He guided us in creating a user journey that has resulted in significantly reduced drop-off rates and increased dwell time.

Gillian Kombora

Group marketing manager, the capital

ux and ui faqs

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